As vacation durations shrink to accommodate more frequent (but shorter) family getaways, how can a hotel brand attract this increasingly rare, volatile, and demanding audience?
In this series of 4 TV spots, we sidestepped clichés (beaches, countryside, mountains) to showcase universal moments of disconnecting and reconnecting—embodying the cooperative’s ethos: human, local, and authentic. So, how do you like your hairdryer? Electric or pedal-powered?
A survey run by a coalition of NGOs reveals that the overwhelming majority of supermarket promotions are dedicated to products we should consume less of. So, we ask: When will we see good deals for good products?
To highlight that only 1 in 10 promotions feature healthy, sustainable products, we borrowed the tone and visual language of major retailers—exposing the plight of wholesome products left behind by discount culture. Through print and social media, this campaign challenges both retailers and consumers to sign the petition on foodwatch.fr and demand more good for good!
How do you raise awareness about patient advocates among younger audiences—who are less affected by health issues today but will shape tomorrow’s healthcare landscape?
By leveraging media channels and the cultural codes of the generation poised to become future patients (or even volunteer advocates themselves), we declared: “There’s a new sheriff in town.”
If professionals don’t choose to travel for work, they always choose their hotel. So why not take the opportunity to break with the norm?
This is precisely the approach adopted by The Originals Hotels, the first cooperative of independent hoteliers, offering 350 unique establishments. By choosing these singular hotels, we validate a more human model and finally break away from the uniform, the common, the repetitive, the conventional, the standard, the already beaten track.
At a time when falls represent the 2nd biggest risk of accidents in the workplace, how can Merck employees and visitors be encouraged to adopt a gesture as simple as holding a staircase banister?
By transforming a prevention campaign into an employee motivation and pride campaign, with a tone that runs counter to traditional internal communication campaigns. By saying, for example, that we’d rather see them “late for a meeting than just in time for the hospital”.
How to be 10 years ahead of competitors when you are pioneer and European (fat) leader of Social Solidarity Economy?
By gaining back agility and obviousiveness with a signature that sounds like a program and oversees a new brand architecture, a new identity, and a new tone of voice.
How to attract more and more visitors to art galleries which are not just exclusive for collectors?
With a radical statement: galleries are by far the largest free museum in France.
How to mobilize French people so that they are finally actors of their health at a time when it is particularly threatened?
By recalling that health is too important to leave it to doctors or politicians alone, and by challenging everyone with today’s codes.
How to quickly impose Les Maisons de Campagne which offer business seminars during the week and Family Resort on weekends?
By establishing that the best way to have a country house is not to own it: «Better than a hotel, a house. Better than a house, the time to enjoy it.»
How to turn the textile brand Inextenso into the reference for new virtuous practices of the Auchan Group in the era of fast-fashion?
Thanks to an international program that echoes the group’s commitments and by strategically disseminating them in other supermarket shelves thanks to cross-overs that assume or even magnify the point of sale.
How to raise awareness for the cause of refugees who seem so threatening?
By remembering that most of them are 200km from home and only dream of one thing: to go back there. In particular the children, some of whom have only known the refugee camps and whose portraits support the petition which was the most effective of the actions carried out in Europe by the UNHCR offices.
How to establish the Cosmia Bio range as the most natural alternative to established brands in customers mindset?
Thanks to a universal visual principle that reconnects nature to the product and a discourse that eventually connects consumers with the product range that suits them best.
How to master a brand stretch and turn into success the opening of the first Folie Douce Hotel in Chamonix?
By proclaiming and instilling everywhere that it is only at the Folie Douce that the Folie Douce experience can be lived.
Here and nowhere else.
One more fundraising campaign for one more NGO?
No, an unprecedented mobilization and sorority movement for the pioneer of child sponsorship and the defense of girls’ rights. #filleaujourdhui (#girltoday) was a tidal wave on social networks by inviting every woman to remember the girl she was by posting a photo of her as a little girl for International Day of the Girl Child on October 11.
It is well known: watchmaking is Swiss by nature. Like boredom?
A campaign that reminds us that watchmaking excellence exists on our side of the Alps and invites the world to vibrate and «vivre à l’heure française»
Have you ever noticed: nothing looks more like a sandwich than another sandwich?
Not for PeGast, thanks to a paradigm inversion that proclaims and reveals that finally, in the matter, «the best is inside»
What if a new Fintech player could also shake up society in addition to its sector? And tackling a taboo to revolutionize online savings?
Possible, thanks to a speech that reminds us that «money is not only the business of the rich». On the contrary: the less we have, the more we are attached to it. And this is where the Yomoni offer gains some meanings: by targeting the wealth of the non-wealthy.