We create
Turning Points
of Brands
(Hi)stories.
Stalingrad is an independent agency that builds strategies and articulates brand campaigns with a constant concern for efficiency.
The Originals Hotels
If professionals don’t choose to travel for work, they always choose their hotel. So why not take the opportunity to break with the norm?
This is precisely the approach adopted by The Originals Hotels, the first cooperative of independent hoteliers, offering 350 unique establishments. By choosing these singular hotels, we validate a more human model and finally break away from the uniform, the common, the repetitive, the conventional, the standard, the already beaten track.
Signature, films, social networks and display.
Merck
At a time when falls represent the 2nd biggest risk of accidents in the workplace, how can Merck employees and visitors be encouraged to adopt a gesture as simple as holding a staircase banister?
By transforming a prevention campaign into an employee motivation and pride campaign, with a tone that runs counter to traditional internal communication campaigns. By saying, for example, that we’d rather see them “late for a meeting than just in time for the hospital”.
Design, tone, language elements, signage. Launched on the group’s 2nd largest site in Alsace (+2000 employees), the campaign is being rolled out everywhere else.
Auchan International
How to turn the textile brand Inextenso into the reference for new virtuous practices of the Auchan Group in the era of fast-fashion?
Thanks to an international program that echoes the group’s commitments and by strategically disseminating them in other supermarket shelves thanks to cross-overs that assume or even magnify the point of sale.