We create
Turning Points
of Brands
(Hi)stories.
Stalingrad is an independent agency that builds strategies and articulates brand campaigns with a constant concern for efficiency.
The Originals Hotels
As vacation durations shrink to accommodate more frequent (but shorter) family getaways, how can a hotel brand attract this increasingly rare, volatile, and demanding audience?
In this series of 4 TV spots, we sidestepped clichés (beaches, countryside, mountains) to showcase universal moments of disconnecting and reconnecting—embodying the cooperative’s ethos: human, local, and authentic. So, how do you like your hairdryer? Electric or pedal-powered?
TV films, social media adaptations, display campaign
Healthy Products
A survey run by a coalition of NGOs reveals that the overwhelming majority of supermarket promotions are dedicated to products we should consume less of. So, we ask: When will we see good deals for good products?
To highlight that only 1 in 10 promotions feature healthy, sustainable products, we borrowed the tone and visual language of major retailers—exposing the plight of wholesome products left behind by discount culture. Through print and social media, this campaign challenges both retailers and consumers to sign the petition on foodwatch.fr and demand more good for good!
Visual identity, posters, social media, key messaging
Auchan International
How to turn the textile brand Inextenso into the reference for new virtuous practices of the Auchan Group in the era of fast-fashion?
Thanks to an international program that echoes the group’s commitments and by strategically disseminating them in other supermarket shelves thanks to cross-overs that assume or even magnify the point of sale.
Film, Prints, social media, Events, In-store.
France Assos Santé
How do you raise awareness about patient advocates among younger audiences—who are less affected by health issues today but will shape tomorrow’s healthcare landscape?
By leveraging media channels and the cultural codes of the generation poised to become future patients (or even volunteer advocates themselves), we declared: “There’s a new sheriff in town.”